Draft 3# Product Summary and Analysis


According to the article “Tesla Autopilot Self-Driving Automobile Technology (Sep 2018) ” introduces how the Tesla vehicle uses its forward-facing radar and ultrasonic sensors around the car to navigate and cruise through traffic with ease. Through cruise control, the radar and sensor on the car can track the distance and positions of the traffic ahead and adjust its speed accordingly. However, Tesla Autopilot only aids drivers partially, it cannot work well when the car is traveling at a speed of 20MPH and below, some examples when the driver should be driving instead of autopilot is when it drives in residential zones with many streetlights and stop signs. The author mentioned, when driving through residential areas at low speed, the driver must put their hands on the steering wheel, if the steering wheel’s sensor doesn’t sense the driver’s hand, it will alert the driver audibly and visually. The car will slowly come to a stop if it still doesn’t sense the driver’s hand on the wheel. In the near future, Tesla will upgrade its car’s system to allow it to park itself into a parking slot even when the driver is not in the car. An electronic car with autopilot is better in many ways, it can reduce accident rates as well as save the environment, unlike man-controlled petrol car.


The main key feature of Tesla is its of the Tesla Autopilot has been debated widely, with detractors citing accidents caused by the Autopilot itself. For instance, according to "BBC News, tesla accident" (Jan 2018), a Tesla car was driving along the road and crashed into a fire engine that was parked by the roadside. This type of accident will be avoided if it was a person driving the vehicle instead of autopilot. According to "SlashGear, Tesla autopilot accident rate" statistics show that from Jan – Apr 2018, Tesla car with autopilot on, recorded “1 accident for every 2.87million miles” and without autopilot, “1 accident for every 1.76million miles”. By comparison, recent National highway traffic safety administration (NHTSA) data shows “in the United States there is an automobile crash every 436,000miles”. This factor shows Tesla Autopilot System helped to prevent accidents from happening drastically, Tesla also prompts the driver to keep their hands on the wheel and keep a lookout on the traffic as drivers are not supposed to fully depend on the auto-driving system yet. Tesla has since upgraded its software to recognize different objects clearly to prevent accidents like this to happen.


Another key feature of Tesla is that it uses electricity-powered engines to function; this means that it's more environmentally friendly as compared to conventional petrol/diesel cars*. According to “Ergon energy, the benefit of the electrical vehicle”, Exhaust emissions from petrol/diesel cars create harmful air pollution in the environment. Furthermore, the electric vehicle engine has fewer moving parts, and thus requires less regular servicing as compared to petroleum engines. Drivers will never have to travel to a gas station to top up petrol. Instead, they can just charge their car when they reach home.

The article, “Tesla updates its software(Sep2019),” says that Tesla vehicles can upgrade itself like most smartphone/computer does. As long as it is connected to the WIFI, it can automatically update “over-the-air”. Recently they just updated its software to “version 10.0”. The new feature “Smart Summon” allows the car to automatically park itself into an empty parking lot as long as the owner is in its line of sight.

With all the features combined, Tesla prove its capability and uniqueness over other competitors. By constantly upgrading its user interface and adding creative features for the vehicle, Its advanced self-driving technology and software remain cream of the crop in the automotive industry. Lastly, Tesla is also a company with a noble purpose because it's business ethics focus on sustainability.

Edited on 17/Oct/2019

References


Ergon Energy, the
benefit of electric vehicle (n.d).

https://www.ergon.com.au/network/smarter-energy/electric-vehicles/benefits-of-electric-vehicles

Tesla.co, software updates (n.d).

https://www.tesla.com/support/software-updates

Business insider, Tesla just released a big software update that allows its cars to drive themselves in parking lots (Matousek Sep 2019)

https://www.businessinsider.sg/tesla-releases-software-update-model-3-model-s-model-x-2019-9/

SlashGear, Telsa autopilot accident rate (Davies Apr2019)

https://www.slashgear.com/tesla-autopilot-safety-report-q1-2019-autonomous-progress-10572659/

BBC News, Tesla design failure (Sep 2019)

https://www.bbc.com/news/technology-49594260

How It Works: Tesla’s Autopilot Self-driving Automobile Technology (Tung n.d)

https://www.jameco.com/Jameco/workshop/HowItWorks/how-it-works-tesla-autopilot-self-driving-automobile-technology.html

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